http://www.maryellenlarter.com/work daily 1.0 2021-06-13 https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a8319020a5810a364fad88/1623598370447/Screen+Shot+2021-05-21+at+3.01.10+PM.png Work We’ve also added pages specific to the words used by prospective professionals when they told us what mattered most. We added pages for technology demos, differentiators and called out our resources sections that are aimed at building partnerships with our B2B clients. We created a consistent experience for users in each section by featuring a main topic page followed by product pages and resources geared to specific audiences. The new site features a distributed content model, which allows users to find helpful resources within each section of the site. This approach allows users to find relevant information in the content hub of each section, or they can click through to the Resource Center to search for specific topics or assets. Again, this was a separate, but also incorporated body of work. You can learn more about this specific section of work on the TA Navigation page of my portfolio. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a7f6d49c566c589794d1ea/1621620493013/Screen+Shot+2021-05-21+at+11.07.00+AM.png Work - Complete Content Audit Once we had our site map and overall goals of each page, the content strategy team evaluated all of the content that was existing to decide what we could keep, what needed to go, what needed to be reimagined, and what needed to be created from scratch. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a82f9e310e6523b77caca2/1621635141573/screencapture-transamerica-prod-acquia-sites-2021-05-21-14_59_39.png Work - A Homepage to Build Partnerships & Communicate Our Vision Since most of our users come to the site to log into their accounts, the login is in a prominent location at the top of every page on the site. We’ve also included quick access to other important areas like: News, our Resource Center, FAQs, and more. The content story on our homepage about giving timely and relevant updates that might be of interest to our login users right at the top. 85% of our traffic is coming to log in. For the most part, those users are the ones that told us they’d never poke around our website for anything else. So we’ve condensed everything we might want to say to them (related to our organization and not their specific accounts) in these top 3 cards. The remainder of our website and homepage story is directed at that prospective financial professional. We’re using this page to give a picture of who we are by showcasing the things we believe in as an organization. Product launches and campaigns that are attached to our “Why” as a business, messages from our CEO, and content relevant to who we are, what we do and why we do it. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a82890a22ee22cf272aaff/1621633173394/011-decision+making.png Work - Online Feedback https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a8280065ffd53bbda45873/1621633042486/013-networking.png Work - Call Center Data https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a6af89fe96d458d9aaacc7/1621537051971/Screen+Shot+2021-05-20+at+11.50.13+AM.png Work - 14 Working + Ideation sessions with Channel & Sales After our research was wrapped up, we took our findings to our 38 channel marketing partners. These channel marketing managers are responsible for understanding their specific business lines completely and ultimately own the marketing programs associated with each product line. We completed 2 rounds of working sessions and ideation with each product line, brand and sales group at Transamerica. Our goal with these sessions was to finalize the overall site map and understand each page’s specific needs. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a8283c4444ce2a8b5e8f8b/1621633148250/015-tick.png Work - Benchmarking Survey (Old vs New site + every 6 months after) https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a6b1377e461d4b0950a8a1/1621631020120/Screen+Shot+2021-05-20+at+11.40.39+AM.png Work - Make it stand out Part of a User Interview Synthesis board https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a827e3188d6e641f1b12ff/1621633212659/002-statistics.png Work - Engagement & Page level kpis High Player Pages + Pages aimed at converting leads https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a5ba5c8fd43071e62fd97f/1621473903118/schitts-creek-meme-32.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c62dc1917fb3592f416ad8/1623600629496/wireexamples.png Work - A New CMS & 33 Flexible Components A major part of this build (and potentially the most time-consuming aspect) was moving our website off of a CMS known as Tridion and onto Drupal. In a way, this was great, because it gave us a fresh start. It also gave us so much more power in terms of what we could develop when it came to our components. Tridion was very restrictive, and almost impossible to find experienced developers for. Drupal didn’t have those same limitations. We worked with a third party (Elevated Third) to develop the components my team designed, and we were able to create a set of building blocks for our content managers that was far superior to what they’d been working with before. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a689144157ab1115b95a0f/1623597097946/prototypeoptions.png Work - Make it stand out Two options during prototype testing. The first option was task based - organizing taxonomy by what the user was there to accomplish. The second was product line based - organizing taxonomy by what product they were there for. You can see these prototypes in action from the TA Navigation Project page of this website. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a832272a6da21643fa7765/1623599102802/screencapture-transamerica-prod-acquia-sites-resource-center-2021-05-21-15_00_08.png Work - Resource Center Stakeholders across the organization expressed a need for a central hub to house educational, informational, thought leadership, and product content to serve external and internal audiences, including RVPs, BDG, IWs, and more. So we created an easily accessible library of content in one central location to feature public-facing assets and resources for our many target audiences. The resource center will serve as a search engine and catalog for channel assets, thought leadership and brand content, tools and calculators, and partner content for easy access. Much of our resource center will eventually be leveraged post-login as well. An important part of the research learnings were that people expected resources behind the login. We’ve built this resource hub pre-login for two reasons: 1) Technical limitations of our post-login platforms didn’t allow for a build like this any time soon, but they do allow for a page like this to be linked from that experience. Not ideal, but progress over perfection… 2) Showcasing this content up front was seen as a value add for our prospective financial professionals. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a5ab9a37e8a82d34179aff/1623596904400/OldTAWebsite.png Work - Make it stand out Transamerica.com circa 2018-2020 https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a683cf24c06f7ab8f8f27d/1621525545621/Screen+Shot+2021-05-20+at+8.42.21+AM.png Work - Make it stand out 55 Usability Tests were moderated remotely using User Zoom https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a7f75865ffd53bbd9fed57/1621621069765/Screen+Shot+2021-05-21+at+11.09.08+AM.png Work - Watch a video demo To prepare for the launch of our new website, the marketing team created a video to quickly demo the purpose, navigation and design. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a81fe52963a366957bfdc7/1621631025681/Screen+Shot+2021-05-21+at+2.01.35+PM.png Work - Make it stand out A small section of our Competitive Analysis board. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a6b09dc996a914d3f4012a/1621536963520/wireexamples.png Work - 36 Content + UX Working sessions with Channel & Brand Completed 2-4 rounds of working sessions and ideation around on-page content and the product and brand story with channel and brand groups across all Transamerica product lines. This was the work that set up a basic outline of each page on our new website. After these sessions the pages were designed and presented for final approval. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a8310165ffd53bbda501e6/1623598345392/Screen+Shot+2021-05-21+at+3.03.03+PM.png Work - New Navigation & Site Map The new navigation menu serves two key functions: At a glance, it clearly communicates to users what Transamerica does by showcasing our main product areas. The product-driven nav also allows users to quickly locate information relevant to them. They can dive right in by going to the main page of each section or easily locate exactly what they need in the sub navigation. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60a824fb4dcb02030b48f1ef/1621632284727/project+timeline.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c3e5fd5ffe1d475e9bb291/1623451173783/AudienceNav_Inactive+Copy.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c3e1aba8a0ec164d377890/1623450140760/Screen+Shot+2021-06-11+at+3.20.01+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c638895b087b0232587b58/1623603372397/Build+Partnerships.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c63dfa10d4287414591635/1623604792821/Product+Line+Confusion.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c638cb8a58b67b5db0f8f8/1623603471194/Login.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/60c3d9abbf4f66679a2cd8a7/60c3da564f173c7b21b4ff7e/1623448159883/ProductNav_Inactive+V2.png Work https://static1.squarespace.com/static/5391f731e4b07b692654583a/60c3d9abbf4f66679a2cd8a7/60c3d9ad4c5d626105e4796b/1623448031133/ProductNav_Retirement_Active.png Work 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https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1de25203ce643a81974480/5b1de25588251b8e2e356cda/1528685149290/Screen+Shot+2018-06-10+at+10.44.38+PM.png About https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1de25203ce643a81974480/5b1de252aa4a99d49eb0dde8/1528685144286/Screen+Shot+2018-06-10+at+10.44.26+PM.png About https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1de25203ce643a81974480/5b1de2522b6a28564dff03f2/1528685143870/Screen+Shot+2018-06-10+at+10.44.18+PM.png About https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1de479758d467b0b9a650c/1528685742256/D5F5E4E5-0314-488A-8E75-697FCEBA174D.JPG About http://www.maryellenlarter.com/whats-it-like-to-work-with-me daily 0.75 2021-06-09 https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c053e25397d51e72e53913/1623217193658/78A3B729-1185-4ECF-B8CD-E55933AB75FA.jpg What Is It Like To Work With Me? - Sara Duquette Sr. UX Designer, HD Home Sarah Duquette Sr. UX Designer, HD Home ”Mary is a saint. She works on a product team with 15 boys! And very rarely yells at any of them. She's also a damn good designer. Oh! And I would also hike with her any time. Need I say more?" https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d84771ae6cfcbab83027b/1621461409098/287726_10151004875384791_1676474852_o.jpg What Is It Like To Work With Me? David H. Larter My Dad "You're a complete pain in my ass." *To be fair, my Dad definitely doesn't know what I do. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b2026291ae6cf0e5601a12e/1623216137008/Magic8Ball What Is It Like To Work With Me? Magic 8 ball Chief Decision-Maker & Life Coach "Ask again later." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c0e4636622bf328a327d07/1623254238413/1578434574253.jpg What Is It Like To Work With Me? - Make it stand out DeSha’ Rogers-Givens Engineering Manager - Homedepot.com “My teams love working with you. They’ll never admit it, but every time they come out of meetings with you they are smiling. That says a lot.” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d75e6758d46508ae09a6e/1623217145362/nvk_9329.jpg What Is It Like To Work With Me? - Christopher Gleason sr. Manager of product management, .com Christopher Gleason Sr. Manager of Product Management, .com ”Oh, Dude, you’re awesome.” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b26832b562fa7107ca8341a/1621461380511/Screen+Shot+2018-06-12+at+4.10.19+PM.png What Is It Like To Work With Me? Kelly Christian Online Associate product manager "She wears a simple palette of clothing, but you can count on her for an innovative best-in-class design." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d76c0aa4a99b2fbcf4852/1623253405247/img_8617_2.jpg What Is It Like To Work With Me? David "Danny" Brosche Lead UX Designer, Core Shopping "Watching Mary work is similar to watching a senior citizen perform a simple chore. She’ll get the work done, but then she’s going to need a nap. And snacks." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d771cf950b7c363c705f6/1623253462356/img_8224.jpg What Is It Like To Work With Me? Kevin Abdo Manager of Online Product Management, A/B Testing "Wait. YOU STILL WORK HERE? I swear to God, every time I check your Instagram you're off on some mountain somewhere. I just assumed you were living in the wild, living off dandelions and tree bark or something." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c0dfcfc89cf27fe9752103/1623253238801/1592960866054.jpg What Is It Like To Work With Me? - Make it stand out Babette Maxwell Executive Editor and Founder of Military Spouse Magazine ”Mary is an extraordinary professional with a keen eye and incredible vision. In the two years I worked with her, she was insightful and intuitive with all of the graphic and artistic needs for the brand. It was a privilege to work with Mary and I'd recommend her any day of the week!” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1eb35daa4a992e3598ae75/1621461411611/zim.png What Is It Like To Work With Me? Sean Zimmerman Sr. UX Manager, HD Home (My Former Boss) "Why are you asking me this? Are you quitting?" https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1dd42b562fa722fbaf3ea3/1621461394525/IMG_5216.jpg What Is It Like To Work With Me? Jonathan Horowitz Product Manager, HD Home + Pinterest Squad "Have you ever heard the wolf cry to the blue corn moon? Well that wolf was Mary Larter, and the cry is User Experience design that resonates deeply into a customer's soul, letting them know that, 'Hey man, I've thought about you and I care about you - we are going to get through this together. Let's go.'" https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1dd4132b6a28564dfae8e3/1621461406573/IMG_5210.jpg What Is It Like To Work With Me? Ellen K. Nau My Mom "You're the most beautiful girl in the world. You're beautiful inside and out. You're just so amazing. I'm so proud of you. Anyone would be lucky to see you every day and work with you. They really would. I mean, do I think you could stand to call your mother a little more frequently - yes - but that doesn't mean someone shouldn't want to work with you." *It might be worth mentioning that my Mom doesn't actually know what I do, as like, an actual profession. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d7661758d46508ae0ad18/1623253391010/img_7547.jpg What Is It Like To Work With Me? Jonathan Serebrin Sr. User Researcher "Mary Mary is not contrary. When you need someone to attend a total solar eclipse with, Mary is the one to call. Just don't eat a Bojangle's salad in your glasses or you'll end up with a photo of it on the internet." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c0e53b24a3aa7b0149c1fd/1623254382881/1576619106663.jpg What Is It Like To Work With Me? - Make it stand out Amy Mathis Weyant eCommerce Production Coordinator, Dick’s Sporting Goods “The sun never sets on a badass. So the sun never sets on you.” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c107521bd407072f058565/1623263069983/1569508038286.jpg What Is It Like To Work With Me? - Shawna Landers Senior Director of Digital, Transamerica Whatever it is, the way you tell your story online can make all the difference. https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c051b0e4679870dd2c7d19/1623216569479/1617054496336.jpg What Is It Like To Work With Me? - Anna Cook UX Designer, Transamerica “Mary is the kind of person who truly cares about her team. She understands what it takes to be a strong leader, and she knows how to make great things happen in complicated landscapes. She has helped guide my career with a wonderful amount of patience, empathy, and care. When Mary inevitably drives off into the wilderness to draw children’s books, I will still pay her for her guidance. Not joking.” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c0e0658099cf4df8f408b2/1623253226654/IMG_8762.jpg What Is It Like To Work With Me? - Make it stand out Kelly Ball Sr. Content Strategist, HD Home "You're like, my best friend. I wish my desk was still next to yours because you made my days so much better. You’re really thoughtful, helpful, and insightful for our work projects. You’re one of those people that just really cares about other people, and you’re always there to listen and offer advice if someone wants it." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1eb4178a922d68e0116eaa/1621461386441/Screen+Shot+2018-06-11+at+1.39.58+PM.png What Is It Like To Work With Me? Alexis Robinson UX Designer, HD Home "Mary is a highly skilled designer who thinks in context of the user journey and is able to confidently support and explain her design decisions. Her straight-forward approach to problem solving makes her an asset to our team. Although she is a thought leader who adds incredible value in collaborative environments, she does not require hand-holding to reach a solution. She values her time and thrives in an environment where she can focus on work that matters over menial tasks. And as an added bonus, she brings a refreshing sense of humor to the workplace!" https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1eea362b6a28946065860a/1621461403465/dulaney.png What Is It Like To Work With Me? Stephanie Dulaney Sr. Analyst, Online Business Analytics for HD Home "You are a majestic goddess." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d956788251b5f8fbd4fef/1621461375151/10329805_3013122498222_5720114340063455421_o.jpg What Is It Like To Work With Me? Jay Dicenso UX Architect, Team Gleason "This is so much pressure! I can't just sum up an entirely meaningful relationship into a few sentences! I need more time! 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https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1d7a1f562fa7f5d397923f/5b1d7a220e2e7242edc7bf35/1528658477318/IMG_8998.JPG What Is It Like To Work With Me? https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1d7a1f562fa7f5d397923f/5b1d7a21758d46508ae134f9/1528658468647/IMG_7528.JPG What Is It Like To Work With Me? https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1d7a1f562fa7f5d397923f/5b1d7a208a922ddcbe3589bd/1528658467917/IMG_7771.JPG What Is It Like To Work With Me? https://static1.squarespace.com/static/5391f731e4b07b692654583a/5b1d7a1f562fa7f5d397923f/5b1d7a200e2e7242edc7bea4/1528658466173/img_8041.jpg What Is It Like To Work With Me? https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d770f88251b5f8fb8bfd8/1623253431329/img_0092_1024.jpg What Is It Like To Work With Me? Ryan Shaffer Sr. Project Manager, Team Gleason "Well, I am your BFF and vice versa." https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/60c051a0e66016029f2e055d/1623216551497/1595278874781.jpg What Is It Like To Work With Me? - Marina Qualls UX Designer, Transamerica “One of the reasons I went to work for Transamerica was to be part of Mary's team. Since interviewing, I knew having her as manager would make a difference in my first design role. Mary has been an amazing manager since day one. She is the best mentor I could have asked for, she always has her team's deliverables and well-being in mind, and she is constantly focused on elevating our design team and each one of us in our design career. She is astounding in meetings, dealing with different requests and stakeholders. Any company would be lucky to have her manage a team of designers, and any designer would be fortunate to learn from her.” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1d78e8562fa7f5d39764af/1623262920203/IMG_3591.JPG What Is It Like To Work With Me? Eugene Du Plessis Sr. UX Architect, HD Core Shopping “In life, I have experienced dissapointment, but working with Mary has not been one of those times. Lunching with her is a different story. Be careful of her laugh, it’s highly infectious (the good kind). Be careful of asking her opinion, she’s very accurate in her honesty usually with high levels of empathy. Be careful of asking her for help, she will usually help out more than is needed & add some extra food for thought. Be careful of her design work, it’s mesmerizing and some have been caught drooling openly. Be careful of her use of snapchat filters, it will change you. Sometimes resulting in uncontrollably spitting your drink out. She has poor choices in sleeping bags and cars. Best twin ever.” https://static1.squarespace.com/static/5391f731e4b07b692654583a/t/5b1dd68b8a922d0f9f752f2f/1528724983816/image_uploaded_from_ios__5_.jpg What Is It Like To Work With Me? http://www.maryellenlarter.com/career daily 0.75 2021-05-21